Godzilla vs. Kong Titan Wars - PUBG MOBILE

PUBG MOBILE was launching its v1.4 update in May 2021 featuring a collaboration with the popular film Godzilla vs. Kong.  A new, limited-time game mode would allow players to interact with the legendary monsters during combat.  AMG designed and executed a multi-week social media campaign driving a Godzilla v Kong narrative, where the monsters themselves drafted teams of popular creators, featuring two prominent influencers as team captains, culminating in PUBG MOBILE’s Titan Wars. The premiere event outperformed expectations, organically generating over 7,000 peak concurrent viewers.

The Mission:

  • Augment existing player interest in the v1.4 update
  • Entice lapsed players to reinstall the game
  • Target audience from both North and South America
  • Produce a high quality and entertaining show 
  • Drive traffic to PUBG MOBILE’s official Youtube and Facebook accounts for the premiere event

What We Did:

  • Leveraged AMG’s creator relationships to incorporate top talent from both North and South America
  • Drove excitement for the premiere event through a social media narrative campaign coordinated across all participating creators and PUBG MOBILE’s official channels
  • Created a fan contest where engaging with the campaign yields in-game prizes for lucky winners
  • Produced an engaging, three-round competition show for Team Godzilla vs Team Kong that is easy for a casual audience to follow